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Resources News Advertise With Us Publish Your Content Join With Us Site MenuEverything you want to know about everything you want to buy.™ Welcome to Pedia ® - The Encylopedia Network Our Mission: The mission of Pedia® and the PediaNetwork® is to provide consumers with EXACTLY the information they want, EXACTLY when they want it, from an independent third-party consumers can trust and remember, about the products and services that consumers want to buy. The Pedia® publishes consumer information encyclopedias on products and services, as well as the companies that provide them. Pedia® and the PediaNetwork® are 100% consumer aligned, 100% transparent and fully embrace the Project VRM (Vendor Relationship Management) principles and goals. Wherever consumers encounter the Pedia® logo, they can be assured that the information they are seeing has been screened for high-value and accuracy, and that consumers always have control over all aspects of the information. The Pedia® employs a self-correcting mechanism that gives consumers ("anyone, anywhere, at anytime") the right to object to any information they believe is not credible and Pedia® will contact the provider who will then have the option to "substantiate, modify or pull" the information. The Pedia® embraces all of the principles and goals of Project VRM , consumers can be assured that Pedia® is AT ALL TIMES - pro-consumer. No "native ads" - no "surveillance" - no interruptions - nothing consumers don’t want. Consumers at all times have complete control over their data and may opt-in or opt-out at their sole discretion. Search Pedia® Pedia® Marketing News: Carnival Of Hypocrisy 8 Jun 2020 at 3:02pm "By 2017, American companies had put at least $2.6 trillion into offshore tax shelters...Nike had $12.2 billion.... The company estimates that if its $12.2 billion was repatriated to the U.S., it would owe $4.1 billion in U.S. taxes... Designat... Puzzles and Mysteries 13 Apr 2020 at 6:10pm I was rummaging through old blog posts and came upon this one from almost 13 years ago. Since no one read my blog 13 years ago, and I liked this post, I thought I’d re-post it. An article by Malcolm Gladwell in The New Yorker leads me to believe th... A Seriously Imperfect Species 9 Apr 2020 at 4:28pm I wrote this a few days ago but didn’t post it because I felt uncomfortable about posting non-positive things during this unpleasant period. However, after reading the great Mark Ritson’s column today, and seeing that he isn’t afraid to be level-... Branding And Grandstanding 30 Mar 2020 at 4:57pm I sometimes listen to branding "experts" talk and wonder if they live on the same planet I do. I hear them say...Consumers want to ?join the conversation? about brands.Consumers want to co-create with brands.Brands need to create communities of en... Decade Of Delusion 19 Feb 2020 at 4:36pm I like to think of my new book, Advertising For Skeptics, as an undiluted bounty of heretical, unpopular, and aberrant thoughts about our industry. It is now available at Amazon. The past decade was expected to be a golden age for advertising. We ... Powered by Pedia® For more information: Terms of Use Privacy Statement Child Privacy Contact Us Copyright © 1995-2019 by Pedia®. All rights...